BlueRidge
BlueRidge Real Estate Partners is an industrial commercial real estate brokerage that transacts through documents. The challenge was cutting the time between a broker’s request and a finished property document, across a portfolio valued above $4 billion.
- Services
- Graphic design, Marketing system, Design operations
- Year
- 2026
Another party’s identity, held across every document.
The asset library covers brochures, interactive presentations and PDF templates, translated from a third-party brand identity. The identity was externally defined, so the work was translation: making another party’s system hold across every document in the portfolio.
One template, every property.
A template system in InDesign, built on master pages and data merge. Data merge is the operative component: property data flows into the layout from a single source, which eliminates the error class where a figure is correct in one document and incorrect in another.
Results
Delivered through Toptal.
- 60%
- Less production time per document, from the InDesign template system.
- $4B+
- Portfolio value covered by the asset library, held to one visual standard.
- 30+
- Industrial property marketing documents produced through the system.
Requests in a visible queue.
A centralised design request workflow in Notion for the seven-person brokerage team, standardising briefing intake, priority tracking and revision cycles. Requests previously arrived as messages, with priority set by escalation. Afterwards they arrived in a consistent format, carrying the information required to begin, in a queue everyone could see. Turnaround improved without a change in production speed.